ANDREW BERGLUND

Stash33 Design Magazine has a feature section on the multiple award winning BMW PACE project – view in PDF format

Seoul – its a kicking metropolis full of life – on gadgets and tech-junkies cruising the digital highway in real time.

Cannes Lions / Seminar 2008 / Guest Speaker

a combination of Papervision and Flash infused with community SNS / Microsoft MSN / Facebook / YouTube to promote Samsung’s official sponsorship at the Winter Olympic Games 2010 and to drive the promotion for the community to win a chance to go to Canada and become a Samsung Mobile Explorer – armed with the new Omnia II to blog the event and to capture the unexpected WOW! moment

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to promote Samsung’s official sponsorship at the Winter Olympic Games 2010 4 viral movies were created with ideation collaboration Cheil/The Viral Factory – and to drive the promotion for the community to win a chance to go to Canada and become a Samsung Mobile Explorer – armed with the new Omnia II to blog the event and to capture the unexpected WOW! moment

the final 2 movies are in production and will be live in early February 2010

“>

to promote Samsung’s official sponsorship at the Winter Olympic Games 2010 4 viral movies were created with ideation collaboration Cheil/The Viral Factory – and to drive the promotion for the community to win a chance to go to Canada and become a Samsung Mobile Explorer – armed with the new Omnia II to blog the event and to capture the unexpected WOW! moment

the final 2 movies are in production and will be live in early February 2010

The exciting adventures of the little cheeky Tommy as he takes his father’s new Samsung SSD Video Camera on an adventure. Will the camera survive the rigorous pounding of a day around the family home – is the SSD technology even “Tommy Proof”? Welcome to ‘Tommy’s House‘

An adventure begins for the lives of 4 girls who discover the secret loves of a handsome hunk who leaves his camera behind one day in a cafe on the Kings Road, London. Pulling in a world of like minded young women Samsung prompted a community to help tell the story of love – using their new fun digital camera. ‘My Camera Story’

An adventure begins in London for the lives of 4 girl friends who discover the secret loves of a handsome young man who leaves his camera behind at the table of a cafe on the Kings Road. Pulling in a world of like minded young women Samsung prompted a community to help tell the story of love – using their new fun digital camera. Samsung ST50 ‘My Camera Story’

A controversial approach to marketing a new mobile phone becomes a very powerful marketing tool for the client Samsung.

3 viral films were launched into the Russia market – where viral was at the time still a new marketing tactic. Each film tells of a situation where juggling gets people into trouble – communicating the core benefit of the Samsung DuoS – having one mobile phone with 2 SIM cards makes for an easier life so one doesn’t have to juggle 2

Resulting success:
Samsung Russia views the campaign as a new milestone in their brand communication strategy which covers numerous channels such as Viral, Blog, and Community with the support of a central advergaming concept.

The result:
148,648 people visited the site in 1 month after launching (Russia Only).
594,350 view count for 3 viral video in 1 month after launching (Russia Only).
25,883 DuoS phone was sold within 2 month (Russia Only).